Professional Profile

Executive business and technology leader with twenty years experience in business transformation, creating innovative marketing and technology solutions and leading teams that achieve exceptional results.  The hallmark of my career has been working with key stakeholder groups to define and champion digital strategy and motivate and align cross departmental teams to execute and deliver on the mission.

Professional Experience

Pearson PLC                                                                                 Boston, MA

May 2001 - Present

Vice President , Marketing Technology & Operations

Summary:

Strong executive leader reporting directly to Global Chief Marketing Officer for a $7.6B, educational publishing, technology and services division of global media company Pearson PLC.

Achievements:

·         Transitioned largest global education company from problematic, legacy platforms over to Adobe AEM / CQ suite providing dramatically improved customer experience and enabling significant improvements in internal data analysis, web operations and content management efficiencies. 

·         Integrated disparate web presence of 14 business imprints into single consolidated web / e-commerce application enabled with onsite optimization and integrated with sophisticated eCRM system.

·         Grew direct e-Commerce revenue from $1M to over $100M annually, and $600M indirect revenue

·         Created and enhanced product information management system containing 250,000 individual products.

·         Hired, developed, mentored, and grew team from 3 to over 40

Responsibilities:

·         Primary responsibility is to define, articulate and champion digital strategy across critical stakeholder groups; “C” level business and marketing leadership, technology, finance, PMO, communications, and vendors. 

·         Define and execute integrated strategy for multichannel online, mobile, and social marketing.

·         Responsible for overall online, community / social, e-commerce B2B, B2C, e-marketing technology strategy.

·         Managed cross functional team of internal software developers, onshore and off shore technology vendors, operations analysts, project managers, web content specialists, designers and copy writers.

·         Vendor selection, negotiation, management, performance analysis.

Reality Ventures                                                                       Beverly Hills, CA

September 1999 - April 2001

Chief Technology Officer

Achievements:

·         Key management player for Internet start-up.

·         Secured three rounds of start up funding

·         Coordinated valuation and sale of technology and related intellectual property assets as the business wound down.

Responsibilities:

·         Responsible for the long-range technical direction of company

·         Selected strategic technology partners (Oracle, Adobe, EMC)

·         Hands on manager of development

·         Resource and capacity planning, financial planning, investment procurement

·         Hired full time staff of 10 direct reports.

·         Wrote technical brief for process patent

Boeing                                                                           Huntington Beach, CA

May 1998 – August 1999

Lead Application Systems Programmer / Manager

Achievements:

·         Lead developer of software project for launch automation for Boeing Space Systems (Delta Rocket Program, Shuttle, International Space Station)

Responsibilities:

·         Scheduled, estimated, staffed, and directed development team for $1.5M project.

·         Focal point of contact for senior management, commercial customers, United States Air Force, JPL and NASA from requirements, planning, discovery, architecture, prototype, development, testing and release.
 

Gould Academy                                                                   Bethel, ME

August 1995 – May 1998

Director of Technology & Computer Science Teacher

Achievements:

·         Responsible for overall technology strategy for independent co-educational boarding school.

Responsibilities:

·         Instructor mathematics and computer science

·         Designed and developed student information management system for school wide administration.

·         Coordinated hardware, and software procurement for organization.

·         Coordinated and managed network environment.

Education & Training:

Harvard University                                                                  Cambridge, MA

Graduate Studies Technology Management

2005 - 2007

Pepperdine University, Graziadio School of Management     Malibu, CA

1998 - 2000

New England College                                                             Henniker, NH

Bachelors Degree

Computer Science & Accounting

1995